Once your website is launched, it should continue growing and evolving. This is where the next phases of your digital marketing journey should be considered.
We offer a range of services for the journey to your next business summit.
The thing about expeditions is there is always another summit to conquer.
Ongoing personal service in website maintenance and business branding, at a discounted hourly rate.
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Google My Business is a listing tool that allows managing your business info that appears on search & maps.
A content structure looks at your business goals and then uses content as a means to achieve those goals.
Setup and optimisation of your own Canva account in line with your brand fonts, colours and imagery.
Setup an optimisation of social media platforms in line with your brand fonts, colours and imagery.
Setup of free subscription-based electronic newsletter platform for up to 2 000 email addresses.
Good quality, optimised copy will improve your search rankings and add value to your target market.
We set up and integrate Google Analytics on your website and provide a monthly metrics report.
Have a look at what our domain registration and website hosting services include.
A service hour retainer entails ongoing personal service in website maintenance and business branding.
Services can include:
Looking ahead will help you plan your content and post types and not just thumb-suck a post every now and again when inspiration may strike.
Includes:
This service is also the foundation for, and pairs well with:
A consistent look and feel for your platforms is important to create brand recognition and to showcase professionalism.
Canva is a user-friendly graphic-design tool website. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts.
The free version is pretty useful for beginners. The pro version (monthly subscription < R300/month) includes more functionality and premium stock photography.
Based on your existing brand style guide, we will:
If you don't have a brand style guide, we offer that too!
Mailchimp is a marketing automation platform and email marketing service, used by businesses to manage their mailing lists and create email marketing campaigns and automations to send to customers.
Based on your existing brand style guide, we will:
Refer to our service hour retainer for design and dissemination of regular newsletter campaigns and adding a newsletter section to your website.
We have the write answer for all your ongoing copywriting needs.
This may include:
Remember that good quality, optimised copy will help customers find you on Google.
We are write here to help you sound spectacular!
Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.
Benefits include:
We set this up for you and provide a monthly report.
Domain
A domain name is a sequence of letters and/or numbers separated by one or more periods (e.g. “pathfindmedia.com”).
It acts as a pointer to a unique numerical address (IP) on a computer network such as the Internet. We can manage domain registration and administration on your behalf. An annual 3rd party registration fee is applicable to keep your domain. Having a domain name ensures the future and the integrity of your brand or initiative.
We can either:
Hosting
Webflow is a responsive website code builder. Its core strength is the broad scope for customisation. It is hosted on the powerful Amazon Web Servers (AWS), which includes the software and security - and the bonus of a Content Delivery Network (for a blazing fast website experience).
Included:
