On average, you have only 10 seconds for a website visitor to decide whether to leave your site or stay. Don’t be left wondering why your site is getting low traffic. One of the biggest factors in website visitors not engaging in a website is site speed! (your website’s loading time)

According to hostingtribunal.com, “A 60 seconds delay in page loading time reduces end users’ satisfaction by 16%. This translates directly into a decreased desire to come back to the sluggish page.”

On top of all that, your website’s loading time also affects your SEO and search rankings.

We can now see that your page load time is very important, but what can we do about it?

Enter WP Rocket!

What is WP Rocket?

At Pathfind Media – our core service offering is building and maintaining beautiful WordPress websites. Part of maintaining that website is ensuring that the website is running at its optimum including website loading time. It is important for us to reduce user frustration ensuring that website visitors stay on the website for longer.

We do this in many ways including optimising all media, using the latest PHP (coding language that WordPress operates in), using premium web software – but still we knew it could be better! As Pathfinders, our aim is to always get better and always find ways to deliver the best for our clients.

That is when we came across WP Rocket. WP Rocket is pretty simply a caching plugin.
To understand what WP Rocket does, we need to understand what cache is. It can be quite technical, but take a look at this fantastic example that the guys at winningwp used:

“If I ask you what the result of 5 x 3 is, you’ll know the answer is 15. You didn’t need to calculate it, you’ve done this multiplication so many times in your life that you no longer need to — you simply remember the result without having to do any mental processing. Well, that’s kind of how caching works.”

They go on to explain that:

“Websites are generally viewed hundreds, thousands, or sometimes even millions of times per month. Normally, each time a browser requests a web page, the server has to do a bunch of complex (and time consuming) calculations. It retrieves the latest posts, generates the header and footer, finds your site’s sidebar widgets, and so on. However, in many cases, the result of all these calculations will be exactly the same. Wouldn’t it be great, then, if we could simply make the server remember the final result, instead of processing each request separately? This’s exactly what caching does!”

So in order for us to increase load times, we need to speed up the caching process and this is exactly what WP Rocket does. It removes unnecessary cache that could be slowing the website, preloads pages to increase speed, etc…

The Features of WP Rocket

If we look at the WP Rocket website, we can see all the features that WP Rocket has:

  1. Page CachingCaching creates an ultra-fast load time, essential for improving Search Engine Optimization. When you turn on WP Rocket, page caching is immediately activated.
  2. Cache PreloadingBecause WP Rocket uses a crawler to simulate a visit to preload the cache, the indexing of your website by search engines is instantly improved.
  3. Static Files Compression – WP Rocket reduces the weight of your HTML (all basic website content), JavaScript (code for advanced website functions) and CSS (code for all website styling – like colour, hover, etc…) files through minification. Lighter files mean faster load time!
  4. ImagesImages are loaded only as your visitor scrolls down the page, improving the load time of the page. YouTube, Facebook, Yahoo and other major websites are using this technique. Now yours can too.

In Summary

As we can see, the benefits of using WP Rocket are massive, it will bring down your website bounce rate (when visitors leave your site too soon) and will improve your SEO.

Don’t be left wondering why your site is getting low traffic!