Website maintenance for WordPress

Websites are never meant to be once-off projects.

Website CORE Maintenance

Websites aren’t one-off jobs. Well, technically they are, but they cannot actually be.

More often than not, clients make the mistake of assuming that the job is done once their website is up and running. In reality, websites – particularly those that make use of a CMS (like WordPress) – need careful monitoring to ensure their continued success and longevity. As the world of web development is in a permanent state of flux, any website needs inspections, support, and upgrades on an ongoing basis.

3 Core maintenance tasks of a WordPress website:

1. Up-to-date files: At a bare minimum, any live WordPress website will need to have its plugin-, theme- and WordPress core files updated relatively regularly to ensure that the intricate workings of the website are kept in order. Websites that are not updated regularly are a living, breathing nightmare, filled with growing file inconsistencies and potential code conflicts. Leaving a website alone without file package updates can cause an entire site to crash, resulting in a loss of content.

2. Back-to-back backups: Website files and databases really should be backed up on a regular basis. In the event that something goes wrong, a back up of the website’s files and database can easily be reinstated.

3. Super-secure security: You need a web application firewall that prevents your website from getting hacked by identifying malicious traffic, blocking attackers before they can access your website. If you, like many business owners, are of the opinion that your business website is unlikely to be affected by cyber crime, please think again. According to a Sophos Security Threat Report, on average 30,000 websites are hacked every day. Thus, adding site security measures is of great importance.

These three things make up a core maintenance plan. It takes time to do this and commands a certain level of expertise.

Taking out a maintenance plan is a great way to ensure that your website remains up-to-date, secure and backed up in case something goes wrong.

Website CORE Maintenance Features

Making sure your website does not crack or get hacked

Software Updates

Weekly plugin-, theme- and WordPress SAFE updates (which automatically roles back if there are errors)  

Off-server backups

Incremental scheduled backups of all files, images and databases on servers in the USA and South Africa.

Wordpress Security

Web Application Firewall identifying malicious traffic and blocking attackers before they can access your website.

Well maintained websites makes the right impression on your visitors and grows your SEO ranking – which ultimately maximises ROI.

Website CONTENT Maintenance

Your website is a living, breathing entity on the internet. Every update you make to your website plays a part in your interaction with visitors, customers, and powerful search engine, Google. However, a static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer.

3 reasons to have updated content:

1. It is good for SEO: Google loves new content! The “Googlebot” that crawls your web is constantly searching for web pages that are new or updated and then adds the fresh content to the Google database index. If you update your content often with reliable and valuable information, then you have a good chance of ranking your site higher on Google. So, when you add an article, an image or just make some change on your site, you will get noticed. The easiest and most effective way to add new content is to write and publish a blog on your site and continue to add articles that will get noticed by your viewers. If they comment on those articles, those counts as an update on your site. So, write something that will get the attention to begin helping with your frequent updates.

2. It’s good for social media: If you are using social media marketing to promote your products or services, you know that one of the most critical success factors is the content you post on your social media pages. Many times the problem that destroys your effort is lack of content. Having a website that is updated on a regular basis will also give you fuel for fire in your social media promotions.

3. It’s good for your users: Continually fresh content can provide new visitors with valuable information about your small business and your products or services. If a visitor was led to your site through a search engine link, then you need to convince them that your product or service is the best choice for them compared to all the other results presented in their search. Give them articles about customer satisfaction. Inform them on the benefits of your product. Help them understand why they need your product. The more information a potential customer can access, the more likely he or she will be able to make an informed decision to purchase.

Website CONTENT Maintenance Features

Building a skyscraper of a website, one story at a time.


Taking a topic you present and creating insightful, witty 300-800 word articles built around your keywords.

Website addition

Adding new pages or updating existing content (images, text, graphics) and also troubleshoot any issues.

Google analytics

Reporting on who visits your website, from where they link to your website and their behaviour on your site.



Advisably Alive!

Imagine visiting 2 identical websites selling the same product at the same price but one of them has an updated website, with a news section. Other things being equal, which one would you trust? The one that has updated content gives you the feeling that it is still in operation, alive and that they care about their customers.

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We live in Cape Town. We work online. We have designers and developers from all over the world, but our head office is in South Africa.

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Pathfind Media makes it affordable and adventurous for small businesses to have a beautiful online presence.
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