Your website is a living, breathing entity on the internet. Every update you make to your website plays a part in your interaction with visitors, customers, and powerful search engine, Google. However, a static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer.
3 reasons to have updated content:
1. It is good for SEO: Google loves new content! The “Googlebot” that crawls your web is constantly searching for web pages that are new or updated and then adds the fresh content to the Google database index. If you update your content often with reliable and valuable information, then you have a good chance of ranking your site higher on Google. So, when you add an article, an image or just make some change on your site, you will get noticed. The easiest and most effective way to add new content is to write and publish a blog on your site and continue to add articles that will get noticed by your viewers. If they comment on those articles, those counts as an update on your site. So, write something that will get the attention to begin helping with your frequent updates.
2. It’s good for social media: If you are using social media marketing to promote your products or services, you know that one of the most critical success factors is the content you post on your social media pages. Many times the problem that destroys your effort is lack of content. Having a website that is updated on a regular basis will also give you fuel for fire in your social media promotions.
3. It’s good for your users: Continually fresh content can provide new visitors with valuable information about your small business and your products or services. If a visitor was led to your site through a search engine link, then you need to convince them that your product or service is the best choice for them compared to all the other results presented in their search. Give them articles about customer satisfaction. Inform them on the benefits of your product. Help them understand why they need your product. The more information a potential customer can access, the more likely he or she will be able to make an informed decision to purchase.