Rode & Associates Client Website Design

About the client

Rode & Associates (Pty) Ltd. is a 32-year old South African firm specialising in real estate economics, property valuations, property research, town planning, and property consultancy. It is also one of the large independent property valuation (real estate appraisal) firms in South Africa.

Rode introduced to South Africa the regular, rigorous surveying of market rental levels and capitalization rates through the expert-panel method of polling — a crucial and first step towards more uniform and realistic market valuations by the property industry in South Africa.

We feel that this website will be of great benefit for Rode in the years to come!


About the website design project:

  • Project goals and objectives — The website is the cornerstone of their online presence. It provides details of who they are and what they do, a showcase of services they offer and their contact details.
  • Creative strategy —
  1. The fonts used throughout the website are the same fonts as used in Rode’s logo, with different font “weights” and variations.
  2. The colours are the same colours that are taken from Rode’s logo. It has a very elegant feel to it and speaks to their desired target market.
  3. The buttons are styled as modern, hoverable links.
  4. The imagery speaks to Rode’s typical audience. We used imagery that kept in line with their professional business values and all images have been optimised for the web as well (which means they are not bigger than 400kb, yet great quality, so they will look good and load fast).
  5. The navigation is simple enough for anyone to find what they might be looking for on the website. On the home page, you will immediately see who Rode is and the services that they offer.
    From there you can navigate to anywhere on the site.
  • Our role in the project — We designed the site in WordPress. We are also providing backend maintenance and ongoing content updates.