GAWK Visual Engineers Copywriting

TOPIC: Build Your Brand on a Budget

Your brand is your business’ look and personality. It is what attracts people to you and therefore essential to your success. Yet…

TOPIC: Corporate Gifting: Does Your Company Have a Gift for Building Relationships?

Corporate gifts are tokens generally given to major potential or existing customers or business partners to let them know you value them. It is therefore…

TOPIC: The Logo’s Lot: Is it to Last or of the Past?

Much debate has recently been going on in design and branding circles around whether “the logo is dead,” as British designer and brand consultant, Simon Manchipp, publicly claimed. But before we write our eulogies…

TOPIC: Shopper Marketing: Creating an In-Store Shopper Experience to Push that Sale

Product and price are by no means the only players when it comes to pushing sales in-store…

TOPIC: Entertainment Marketing: The Value of Business Meeting Pleasure

Entertainment marketing (also known as branded entertainment) entails the promotion of your business by means of amusement. This could be…

TOPIC: Flaunt it! Get Your Display Priorities Straight in 2017

Humans are visual creatures. In fact, vision trumps all our other senses in our perception of the world. When we see something…

TOPIC: Compete Cleverly: Don’t Outrun, Outwit!

Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often…

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