Phases of Website Creation

Your desired destination might be on the horizon, but the road there is not mapped yet. We’ll guide you through a strategic pathfinding journey (a phased solution) to stimulate growth. 

 

Clarity Experience

DISCOVERY

Whiteboard workshop

Planning for your website is just as important as planning for anything else associated with your business. Your website goals must align with your overall marketing efforts to be effective. The workshop is designed to be fun, interactive and an exploration of the possibilities not yet discovered. You will walk away with a greater understanding of the road ahead for your business, and we’ll compile a website project plan based on the workshop.

The discovery workshop will include:

  1. Business overview:
    Getting to know the what, why, and how of your business
  2. Buyer personas:
    Defining the customers in your target audience
  3. Customer journey map:
    Mapping out your sales funnel, from awareness to brand loyal customers
  4. Page planning:
    Determining which pages your website should or shouldn’t have
  5. Styling references:
    Crafting your industry-related style preferences 

Rates:

2-hour consultation: R1,400 (in person)

Half-day workshop: R2,800 + R480/delegate (in person, including food)

Full-day workshop: R4,800 + R480/delegate (in person, including food)

MAPPING

The discovery phase will provide us with a lot of valuable, but raw information. Using this information, we journey ahead by mapping out (organising) and formulating the specific messaging, content and navigation (information architecture) for your website with:

 

Copywriting (The Write Answer)

We write fresh content for your website pages. All writing will be optimized for SEO and consistent with your brand's tone of voice.

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Rates start from R800/page

(depending on the number of words per page)

 

Copy Editing

Should you decide to take your website copy on yourself, it is essential to note that misspelt words and poor grammar can negatively impact users and affect future sales. Tardiness in this area reflects that the brand does not care for its image. The purpose of copy-editing is to ensure that all content is accurate. The messaging and language used are clear, concise, consistent, and according to best practice for online copywriting.

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Rates start from R450/page

(depending on the number of words per page)

 

Information Architecture

Information architecture (IA) is the science of structuring content. The goal is to curate the content clearly and understandably and arrange it according to the website navigation organigram (menu), allowing users to find what they need with little effort. 

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Rates start from R1,450
(depending on the size of the website)

 

Legalese (Privacy Policy & Terms of Use)

The Protection of Personal Information Act (POPIA) informs the necessity and way in which your website’s legal terms must be formulated and displayed. All individuals or businesses that process the personal information of other companies or individuals (so basically, everyone in interchange) must be compliant.

Read more for 3rd party solutions & rates

SCENERY

Media Selections

Determining the graphics, photography and iconography that will be used on your website (and most likely in other marketing material for your business) should be a guided exploratory process, which will also be determined by the budget available for services such as:

Graphic design / illustrations / iconography / photography / videography

Rates start from R35/stock photo - R550/hour for graphic design

(depending on the complexity of the design)

SUMMIT

Look & Feel Prototypes

The website design prototypes provide a static visual representation of what your website will look like when it goes live, along with a flowchart of the website’s navigation.

Rates start from R850/mockup & R850/flowchart (depending on the size of the website)

Corporate Identity

Logo design

There are many pillars of branding – your logo being one. You may have a great startup story, a great vision, and a great product. But consider for a moment how people will remember and recognise you in a vast ocean of other brands. Your logo serves as your visual benchmark. It is how customers will identify with you. 

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Rates start from R2,500
(depending on the complexity of the logo & number of revisions)

Brand Style Guide

The brand style guide is a reference document with the unified, consistent look and feel of your corporate identity and different applications thereof. The final document includes logo variations and use cases, colour palette, typography (fonts), iconography, backgrounds/textures.

Ratest start from R4,500

(depending on the scope of the brand style guide)

Email Signature

Email Signature

An HTML email signature gives you greater control over styling and a personal touch for conveying your brand identity. It can also be an effective marketing tool that enables you to control where a user navigates to from your email signature. Since the icons/links are clickable, you are, for example, able to direct the user to your social media or a specific landing page on your website.  

Read more

Rates start from R490 per signature

(depending on the number of revisions and whether we should install it to your email client on your behalf)

Business Card

Business cards remain a highly effective and personal marketing tool for getting your essential contact information into the hands of potential clients or affiliates. They may be small, but a good business card design will pack a punch to convey professionalism with one glance.

Rates start from R390* 

(depending on the number of business cards and the detailed design required)

*printing is not included

Letterhead

A letterhead is a branded Microsoft Word template that includes your company name, address, contact details, and logo. It is meant to be used for all the official documents and letters you create and send concerning your business. 

Rates start from R590

(depending on the detailed design required)

Virtual Business Card with QR Code

Your virtual business card (VCard) is hosted on a unique URL with your name in it. This link can be mentioned over the phone or sent to anyone you want to give your business card to, e.g. via WhatsApp, email or social media. From the link, the recipient opens the virtual card in their web browser, or they can save the VCard to their phone or computer’s contact list with all the information populating instantly to your contact list. 

Read more

Rate: R29/month

Website Development

Setting sail on the sea of cyberspace can be daunting. Navigating the acronym-waters of SEO, SSL and CMS can sometimes seem like a giant wave that you need to ride without a  surfboard! At Pathfind Media, we love to help you navigate uncharted waters to build an engaging online presence for your business and find your flow within the digital space. One of the most crucial navigation decisions you will make is choosing your website vessel.

The two most sturdy ships available are WordPress and Webflow, each with its unique strengths and weaknesses. Although it is currently the most popular website builder, WordPress has some clear disadvantages, and Webflow has quickly gained ground as a sophisticated alternative.

WordPress Pricing

Webflow Pricing

WordPress Websites

WordPress is now, by far, the most popular open source Content Management System (CMS), used by approximately 75 million websites. WordPress can host an array of media types and compliant with web coding standards. With its powerful interface and thousands of plugins to extend its functionality, we create beautiful designs with powerful features. It gives us the freedom to build anything we want.

Rate: R650/hour

Typical estimates:

Microlight

less than 20 hours
(+/- 5 pages)

R12,999
Cessna

less than 30 hours
(+/- 15 pages)

R19,500
Boeing

less than 50 hours
(+/- 25 pages)

R32,500
Jet

more than 80 hours
(50+ pages)

R49,000+
Examples:

Expand Forex
Cubeson
RCS KiT
Oxygen Life
Examples:

Quarry Lake Inn
Namib Africa
Slanghoek
Luceo
Examples:

You Can Do Science
Giving Plus
SZ Promotions
The Firewood Company
Examples:

Musiekwereld
Petra Childrens Ministry
Rode Properties
LK SA

Webflow Websites

Webflow skips the heavy dependence on plugins, which can slow down your site and compromise its security. It also offers an extra layer of interactivity through animations as an essential part of the design toolbox. Webflow gives you much more precise control over various design elements if you have an eye for design - every page can be completely customised.

Rate: R750/hour

Typical Estimates:

Basic

less than 20 hours
(+/- 5 pages)

R14,999
Small CMS

less than 30 hours
(+/- 15 pages)

R22,500
Medium CMS

less than 50 hours
(+/- 25 pages)

R37,500
Large CMS

more than 80 hours
(50+ pages)

R59,000+
Examples:

ACSHezSolution
Tacticom Security
Examples:

Sooperocket
Right to Repair Workshop
Examples:

CHW Architects
Heroz
Examples:

Fairtree Invest

Website Maintenance

General

DOMAIN

A domain name is a sequence of letters and/or numbers separated by one or more periods (e.g. “pathfindmedia.com”). It acts as a pointer to a unique numerical address (IP) on a computer network such as the Internet. We manage domain registration and administration on your behalf. An annual 3rd party registration fee is applicable to keep your domain. Having a domain name ensures the future and the integrity of your brand or initiative. 

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Rates start from R25/month

(depending on the domain extension - .co.za, .com etc.)

EMAIL HOSTING

Email hosting is a service where your email messages and associated files are all stored on a server. The server hosting email can be the same server that's hosting your website content or a server managed by a dedicated email server company such as Microsoft Exchange Online or Google Workspace Mail. We offer an IMAP or POP account associated with your domain and support directly from Xneelo.

Rates start from R99/month for 5GB

(depending on the server space required)

SERVICE HOUR RETAINER

A service hour retainer entails ongoing personal service in website maintenance and business branding. Services can include website content updates and additions, on-page SEO, troubleshooting and graphic design.

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Rates start from R500/month
(depending on which tier [priority] you need)

WordPress

WEBSITE HOSTING

Website hosting is allocated space on a webserver to store its files, code, images, etc., to make it available for viewing online.

Options we offer:

  1. A shared hosting environment on our dedicated server for decent performance. 
  2. A dedicated virtual server for eCommerce and clients who require website speed as a priority.

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Rates start from R99/month for 5GB

(depending on the hosting space/performance required: 10GB, 15GB etc.)

SOFTWARE LICENSES

The popularity of WordPress makes it an appealing target for intruders. Outdated versions of WordPress installations, themes and plugins could result in your website being vulnerable to hackers with malicious intent. It is, therefore, necessary to add a premium firewall around your website.

Read more

Rates start from R150/month

(depending on WordFence vs Cloudflare as a firewall provider)

SECURITY

The popularity of WordPress makes it an appealing target for intruders. Outdated versions of WordPress installations, themes and plugins could result in your website being vulnerable to hackers with malicious intent. It is, therefore, necessary to add a premium firewall around your website.

Read more

Rates start from R150/month

(depending on WordFence vs Cloudflare as a firewall provider)

BACKEND MAINTENANCE

WordPress websites need careful monitoring to ensure their continued success and longevity. As the world of web development is in a permanent state of flux, any website needs ongoing inspections, support and upgrades. The backend maintenance package includes monthly backups, software updates, database cleaning, Google Analytics, broken link checks, human checks and optimisations.

Read more

Rates start from R100/month

(depending on the size of the website)

Webflow

WEBFLOW HOSTING, SOFTWARE LICENSES & SECURITY

Webflow is a responsive website code builder. Its core strength is the broad scope for customisation. It is hosted on the powerful Amazon Web Servers (AWS), which includes the software and security - and the bonus of a Content Delivery Network (for a blazing fast website experience).

Read more

Rates start from R465/month

(depending on desired features and whether there is a CMS included, etc.)

What Clients say

Pathfind Media
5.0
Based on 78 reviews
Pathfind Media
5.0
Based on 19 reviews
Elmare W.
Elmare W.
I can definitely recommend Pathfind Media. Jo runs a very organised team who are a pleasure to deal with. It's obvious they enjoy what they do; there's a positive attitude towards customers and they strive to give their best.
Nadene B.
Nadene B.
Great experience with Pathfind Media - we were probably not the easiest client, but Pathfind Media went above and beyond to listen, advise, and come up with a product that far exceeded our expectations. Very happy!
Kitty W.
Kitty W.
Jo is great to work with, he really listens to the client's needs and creates a solution. Not only a brilliant web designer, but a qualified digital marketing specialist. Jo and his team are true professionals in what they do!
Jo and his team at Pathfind Media are professional, knowledgable and client-focused. They truly listen and understand the client's needs and suggest the perfect digital solution. Jo's marketing degree makes him not only a web designer, but a very knowledgable partner in building an online presence.
Highly recommended!
Kat Willemse, House of Vizion
Mike L.
Mike L.
Jo and his team are an absolute pleasure to work with. Honest, professional, helpful, and they really seem to be willing to do anything to wow you with their customer service.
Xandra Le R.
Xandra Le R.
Pathfind Media recently assisted us with work on our website as well as our email setup. They were fantastic! The turnaround time is always super fast, and communication is clear and reliable. We will definitely keep on using them for all our media needs. Thanks Jo and Joel especially for you amazing service and quality of work.
What a team! Love working with Pathfind Media - their creativity & expertise stretch beyond expectation. And the results... well, that speaks for itself! 🤩
Melindie designed the logo for my new business and I couldn't be happier with the end-result!