Where will you use a logo?
Your logo is alive! And like many living things, it will need to adapt to certain branding and marketing mediums.
Here’s just a few environments your logo will need to adapt to:
Logo variations we deliver to you:
Pathfind Media can help you design your logo, and these are the different types we deliver.
Your primary logo is one that will be used the most. It must therefore, put your brand at the front and center of its design, and be easy to recognize.
Very often your primary or secondary logo will fit well within a circular template. However there are some cases in which they may look de-centered and not visually appealing. Your logo may then be resized and reconstructed to fit within a circular template, such as social media profiles or buttons.
Your secondary logo is for any instance where your primary logo does not fit within a certain medium. Perhaps your primary logo is vertically orientated, and instead you require a horizontal logo to use on your website. It is for this reason that a secondary logo can be designed in vertical orientation
The Favicon logo variation is arguably your smallest logo variation in terms of sizing. However it is no less powerful than your secondary logo. In fact some brands choose to use their Favicon as a secondary logo. It will fit into the small box at the top of your browser, to identify your website. Its usually created in letter form.