Website Design Process

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Website Design Process


We are passionate about creative communication through intelligent design. This gets translated into the websites we build, and also in the process of getting new websites up and running.

In order to develop a website that meets your goals, the project will take place in phases, which is a collaborative process between us as the developers and you as the client:

1. Website Needs Analysis

Everything starts with understanding your unique website requirements. We determine what you need with an interactive questionnaire which can be completed privately or during a consultation meeting with one of our team members. The session can be in person or on Skype/Zoom. The outcome is to fix the project scope to give the best advice and price.

In the needs analysis, we establish things like:

  • Information about your new website (e.g. number of pages, functionality and goals.)
  • Introduction to your company (e.g. your products, services and competitors.)
  • Branding available or required (e.g. logo, graphics, images, etc.)
  • Content planning and requirements (e.g. website navigation and copywriting.)
  • Budget (once-off and ongoing services required.)


Once we have this information, we produce a quotation within 24 hours.

2. Client Onboarding

Next, we send you a contract specifying the website service level agreement, payment details and our terms and conditions. The first invoice is also generated and payable for the project to kick into gear officially.
We add you to our project management software: Basecamp and other apps we use (Clockify, WhatsApp for Business and Mailchimp).

Finally, you will be encouraged to follow us on social media (LinkedIn Company, Facebook page) so you can track essential updates and advice.

3. Content Delivery

A significant factor influencing the speed of our service delivery is the delivery of content. Unless you assign us as the content writers, we cannot do much until you send it through.

We will instruct you on the specific content we require for your unique project.

The typical content and feedback we need:

  • Company logo,
  • Corporate identity in the form of a brand style guide
  • Copy (text) for each of your web pages based on a site plan (website navigation) – sent via Google Docs or in Microsoft Word documents. If you are generating your own copy, you can consult this guide or if we should write it for you, complete this questionnaire.
  • The images (photos and graphics) you want us to use on the different pages. You can find royalty-free images on Pixabay, Stock Unlimited or Deposit Photos or instruct us to find appropriate images for you.
  • Unique content where applicable: An example would be downloadable files you want on the site, course materials, product specifications, knowledge-base articles, portfolio details, images for galleries, data collection questions, etc.
  • A theme (template) or existing website of which you like the look and feel. We can also provide suggestions we provide or purely on your own inspiration.
  • Email addresses/accounts (e.g. [email protected]) we should set up for you. In the instance of a domain transfer, please consult this guide.


4. Hosting Environment

While we wait for all the content, we set up the hosting environment, which entails:

  • Domain configuration: Either we register a new domain for you, or we transfer your current domain to us. If you have an already existing website, we will build the new site on an “interim URL” or subdomain and transfer it to your actual domain after completion, to avoid downtime for your current website.
  • Configure all software we will use.
  • Create your email accounts (if we host the website and your email accounts). If we transfer an existing domain to our server, you will have to move your inbox emails manually. You can either do this yourself or use our official IT partner. Please consult this guide for more information about this. This needs to happen when the domain gets transferred.


5. Design: Look & Feel

Then we kick into design gear. We design your landing page and one other primary page for you to review to gauge if we are on the right track.

The landing page will encapsulate your website’s structure, cornerstone layout, look and feel as well as display your website’s core features. The design will define how buttons look, how the colours are translated and will ultimately be an accurate representation of the brand.

6. Development

Once the site layout and design are approved, we move forward with developing all other pages, add custom functionality where needed and responsive code, making sure your site looks great and functions perfectly across all devices and web browsers.

The scope and desired outcome of the project will determine the frequency of feedback meetings throughout the development phase.

At the final meeting, the website gets signed off to go live.

7. Deployment

Finally, the site goes live, and the journey of accomplishing your website goals begins.

We will provide you with a ‘mockup’ graphic of your website which you can use for launching your website on your various social media channels.

Long-term customer satisfaction is our ultimate business strategy. See this video about our retainer options for ongoing content updates, design and technical support.

We can assist with keeping your website fresh, up to date and safe, on an on-demand basis where we charge an hourly rate. You might want to subscribe to a monthly service hour retainer.

Watch this short video about our retainer options:

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