Website Design Process

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Website Design Process


We are passionate about creative communication through intelligent design. We translate this in the websites we build, but also in the process of getting new websites up and running.

In order to develop a website that meets your goals, the project will take place in these phases:


1. Briefing meeting

After the initial information you gave us through the personalised quote questionnaire, we set up a briefing meeting (either in person or via Skype/Zoom) to analyse and fix the project scope (which might affect the first estimated price).

In the briefing meeting we establish things like:
  • final requirements, information about your business and your overarching website goals,
  • number of links – Static Pages (e.g. About, Team, FAQ) and other page types, such as Products, Services, Courses, Knowledge Base Articles, Blogs, Portfolio Projects, Galleries, Forms etc.)
  • discussing the site plan, and the curation of copy,
  • discussing image, graphics and specialised content required,
  • project timeline.
  • etc.


2. Agreement and first payment

Once the analysis is done, we send over the service level agreement and the first invoice for the payment of the deposit.


3. Content delivery

A big factor that influences the speed of our service delivery is the delivery of content for us to work with. Unless we’re contracted to produce the content for the site, we really cannot do much until you send it through.

The typical content we require is:
  • Company logo, brand style guide and all the media files you want on each of the web pages, (like photos and graphics) – sent via wetransfer.com (you can find great royalty-free images on Pixabay, Stock Unlimited or Deposit Photos);
  • Copy (text) for each of your web pages – sent via Google Docs or in Microsoft Word documents – if you are writing your own copy, you can consult this guide;
  • Special content where applicable, such as downloadable files you want to add to the website, course materials, product specifications, knowledge base articles, portfolio details, images for galleries, details for data collection forms, etc.


4. Hosting environment

While we wait for all the content, we set up the hosting environment which entails:

  • Domain configuration: Either we register a new domain for you, or we transfer your current domain to us. If you have an already existing website, we will build the new website on an “interim URL” or subdomain and transfer it to your actual domain once it is finished, to avoid downtime for your current website.
  • Configure all software we will use.
  • Create your email accounts (if the website and your email accounts are hosted with us). In case of a domain transfer to us: Unless you use an alternative mail server, such as Microsoft Exchange or Gmail Business Email, you will have to transfer your email inboxes manually (either yourself or use our IT referral partner) at the time of the domain transfer (normally when the website goes live). Please consult this guide for more information about this.


5. Design: look and feel

Then we kick into design gear. We design your landing page and one other primary page for you to review, to gauge if we are on the right track.

The landing page will encapsulate your website’s structure, cornerstone layout, look and feel as well as display your website’s core features. The design will define how buttons look, how the colours are translated and will ultimately be an accurate representation of the brand.


6. Development and functionality

Once the site layout and design are approved, we move forward with developing all other pages, add custom functionality where needed and responsive code, making sure your site looks great and functions nicely across all devices and web browsers.


6. Publishing (deployment)

After the development of the full site, there is normally a couple more revisions where you get to request final changes. Then the site goes live and the journey of accomplishing your website goals begin.  We will be available for 14 days after the project is signed off, to provide reasonable technical support and correct any possible errors or deficiencies. We also create a nice ‘mockup’ graphic for you of your website on a computer screen which you can use for launching your website on your various social media channels.


8. Ongoing service

Long term customer satisfaction is our ultimate business strategy. So we will be here to assist if there are changes you want to make on your site of if things go wrong. See these blogs about the:

We can assist with keeping your website fresh, up to date and safe, on an on-demand basis where we charge an hourly rate or you might want to take out a monthly service retainer for a set number of hours, to receive priority support at a lower rate for any of these services:

  • Content updates,
  • Page additions,
  • Design work,
  • Troubleshooting,
  • On-page SEO.