Prevent your email being marked as SPAM

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Prevent your email being marked as SPAM


According to Xneelo:

Spam is defined as an email that is sent to a large number of recipients, where the recipients have not explicitly given permission to be emailed and the purpose of the email is to solicit a commercial action, eg. selling a product.

SPAM is becoming more and more of a problem and it can be very frustrating for you and your clients. That’s why SPAM filters are so convenient but as these filters are dynamic in nature, sometimes legitimate email being sent to you or being sent by you can be interpreted as SPAM by a SPAM filter and might never be delivered. What do you do then?

Before we take a look into what we can do, let’s understand how emails work behind the scenes once you have hit SEND. Emails have to be hosted somewhere – they get hosted on an email server. Practically, when you send an email from your email account, it will get sent from your email server to the recipient’s (who you sent an email to) email server.

Each email server will have its own unique spam filters and filtering techniques. Spammers adapt and evolve on a regular basis so it’s important for SPAM filters to update and evolve regularly as well. For this reason, it’s impossible to give a complete set of rules to guarantee that your emails will always be SPAM FREE.

However, there are certain steps that you can take in your emails to lower the chances of your email being classed as SPAM by SPAM filters.

Steps to take:

  • Don’t use capitals where it is not necessary.
  • Avoid punctuation in the subject line of your email.
  • Try to not overuse punctuation in the body of your email. eg. ?!!
  • Do not substitute letters with numbers in your body eg. w3b h0sting
  • Use proper grammar and avoid spaces between letters. eg. e m a i l
  • Try to not use many different font colours in your email.
  • Avoid using very common Call-to-Action phrases found in SPAM emails. eg. Click Here, Buy Now, As Seen On, Money Making, Get Paid, Make Cash, Pre-Approved, Hot Deal, Satisfaction Guaranteed, Lowest Prices, Save Big, etc.
  • Avoid the overuse of images in your email. The best practice is generally for every image, you should have 2 lines of text.
  • Make sure that the IP address of the device you are sending from is not on a SPAM Blacklist. You can check over here.

Wrapping Up

 These are just some steps that you can take to ensure that your email never gets flagged as SPAM. However, it’s important to note that SPAM filters are dynamic and even doing all the steps above won’t guarantee that your email does not get regarded as SPAM.

We would suggest that if you are sending an email and not receiving a response in the expected timeframe to follow up with the recipient as the email might be in the SPAM Bucket.

If this issue keeps occurring with the same email address, you could also ask the recipient to whitelist your email address. This will ensure that your email will always go through.