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Logo Colour Choices

Colour plays a big part in branding design.

The colours used in a design can set a mood or drive home a point. Colour can demonstrate strength or compassion, weakness or fear. It is important to consider the message you want to portray when selecting the base colours in your own logo design. Choose wisely and half your marketing job is done. Make a poor choice and you will regret the mistake. You can always change it later but it helps to get it right first time, as this will save you money in the long run.

Explore some of the hidden meanings behind the colours you could consider for your branding

The logo colour chart below is not exhaustive but covers a large cross section of industries, professions, trades and qualities. Your specific business type may not be listed but you should see one that is a close match. Where a colour is listed, like red for instance, this refers to red and it’s close shades like dark red and light red or deep red etc. It does not specifically refer only to the shade of red shown below in the chart.



Qualities: definite, credible, strength, powerful, precise, professional, direct, accuracy
Best for: construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, tradesmen


Qualities: hungry, exciting, urgent, dangerous, sexy, evocative, romantic, design, warm, fast
Best for: food, clothing, fashion, apparel cosmetics, sports, real estate, entertainment, health care, caring, emergency services, hospitality, marketing, public relations, advertising


Qualities: natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature
Best for: medicine, science, government, recruitment, ecological-business, tourism, human resources


Qualities: credibility, calming, clean, focused, medical, professional, judicial, power, business like
Best for: medical, scientific, utilities, government, health care, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate


Qualities: creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm
Best for: recruitment, food and drink, entertainment, education, sports, human resources, childcare


Qualities: energy, drive, dynamic, encouraging, design, ideas, youth, invention, bright, positive
Best for: childcare, food and drink, entertainment, new technology, automotive, signs and banners, ecommerce


Qualities: spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well being, occult, loving
Best for: body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, occult


Qualities: earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady
Best for: construction, animals, mining, veterinary, finance, real estate, ecology


Qualities: clinical, clean, medical, clear, purity, spacious, simple, easy, fresh
Best for: medical, science, high-tech, dental

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