Can you remember how we use to find businesses back in the day? The YELLOWPAGES. We use to look through the phonebook and would then search for the number. We did all this while not having a clue about what kind of service the company delivers or what they look like. Thankfully, technology has progressed significantly since then to the point now where everything is online.
This has made the search for information instant! Whatever you need, be it a new computer, a pizza takeaway, your next car or even a holiday – just GOOGLE it.
According to neilpatel.com:
Google dominates search, approximately 80% of all searches happen on Google.
In saying that – what message is your business sending out? When people search for you online, what are they finding?
How easy is it to find:
- Your contact number
- Your physical location
- What services or products you offer
- What reviews customer has written about you?
Did you know that there is a central place to manage all that info and make it really easy for customers to find exactly what they are looking for? Enter Google My Business! In the following article, we will show you the benefits of using a Google My Business profile, how to set it up and then how to maximise your profile for your business.
What is Google My Business Profile?
According to Google:
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
In a nutshell, Google created a place where you can share all the info about your business – contact info, your services, story, images and reviews to name a few. It is not only a place where your customers can leave reviews but also a place where you can interact with your customers by replying to messages and queries.
You also get to manage how your business information appears, including Google Search and Maps. With this tool, customers can get directions to your location or phone your business instantly thereby increasing customer satisfaction!
What are the benefits of Google My Business?
- You get to manage your information
- Being verified with Google My Business will lead to more consumers finding you reputable
- You get to interact with your customers
- You get to display images of your office or team. This makes your business more personal as people buy from people.
How to set up a Google My Business Profile
This is very simple and it’s free! Remember that it is a service by Google, so to activate it, you will need a Google Account.
- Visit the Google My Business website by clicking here.
- Enter all the most basic info about your business (Company Name, address, contact number and website)
- Verify your profile
- Once all the basic info is submitted and you have verified your profile – you can now proceed to customise your listing.
There you have it within 10 minutes you have set up your Google My Business profile.
How to maximise your Google My Business listing?
Well, now that you have your Google My Business listing set up, how do you make it work for you? Good question, because according to neilpatel.com:
Most companies make the mistake of not optimising their listing. They claim their Google My Business account, add the bare minimum details, and abandon it.
Ensure that your information is up to date
Ensure that the information presented on your listing is up to date. This information will be indexed by Google Search which will add to your SEO. For more information on Google Search and how Google indexes their information, check out one of our articles we did on Google Search. Remember the more info that you add, the better it is from a consumer point of view and for your Google Rank which will place you higher on Google Search.
Reviews are gaining more and more important for consumers on a daily basis. How do you prove that offer a good, reliable service? By reviews. By asking for reviews and interacting with customers, your business gains legitimacy. By using your listing as a platform for your reviews, consumers will know they are real and not fabricated.
I mentioned earlier that people buy from people. At Pathfind Media, the best performing posts on our social media channels are the ones where share photos of the team or the team with our clients and it illustrates the point that consumers want to know WHO the PEOPLE are behind the brand.
Ensure that you have photos of your team, office and offers. It will increase your chances of gaining new customers.
Track customer paths through insights
It’s important to know the impact of your Google My Business listing. You can do this by using the insights to find out more information about the type of customers visiting your listing, how many visitors you are getting and this will help you planning campaigns and ads.
That is a lot of information to digest so let us make it more personal. Pathfind Media has an active Google My Business profile that we use. Check it out here.
You can see our photos, our important info (Name, Number, Email Address, website, directions and hours) and we direct all our reviews from our listing. Google makes it really easy as we send our customers a link which directs them to a review gets saved on our listing.
As you can see there are many ways to promote your business online, but what is Google saying about your business?