As Pathfind Media’s SEO Copywriter, you will be responsible for writing copy (website pages, articles, social media posts and blogs) that helps boost a website’s search engine rankings. You will create original content and balance writing for search engines and people, in order to appeal to—and persuading—readers. And you will be analyzing, reviewing and executing changes to existing content to boost a site’s standing.
Not too sure what SEO means? We’ll explain!
Plus: 3 reasons why your business’ website needs this.
If you are not so familiar with world wide web lingo, you might think that SEO is some airport’s IATA code. That might be correct (Seguela, Ivory Coast – to be exact), although it’s much more likely to refer to “search engine optimisation”, which has more to do with where websites land than where airplanes do. Landing on Google, that is.
In part 1 of this series (also see part 3), we discussed what SEO (search engine optimisation) is all about and why this is something your business’ website can’t live without. We will now move on to look at how one would go about to achieve a high-ranking position on a search engine’s results page.
SEO, or search engine optimisation (see part 1) is all about winning favour with the search engines. As discussed in part 2 of this series, there are many “rules of attraction” you have to follow on your webpage itself (called on-page SEO) when vying for Google’s attention. This is much like a romantic pursuit!
Google AdWords is the way to get the word out on Google that you are in business! The most common way we do this is through Search ads and Display ads. Search ads appear in Google search results when people search for the type of products and services you offer. This means that your advert pops up on top – like magic – when people searched for keywords related to your business – as if Google can read their minds…