Inbound marketing is the promotion of a company through content like blogs, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. The content is designed to appeal to your ideal customers, and therefore attract qualified prospects to your site and keep them coming back for more.
It is critical to establish yourself as a voice on multiple social media platforms.
The people in your niche might not gather where you think they do.
If you own a company that makes and sells nice hats, you probably should be quite active on instagram and Facebook. Or if you’re an online sales consultant, being active on Google+ or Linked-In would be a great move for you. But creating content for more than two social media platforms could be a bit tedious. This is where a multi-platform strategy comes in.
Google AdWords is the way to get the word out on Google that you are in business! The most common way we do this is through Search ads and Display ads. Search ads appear in Google search results when people search for the type of products and services you offer. This means that your advert pops up on top – like magic – when people searched for keywords related to your business – as if Google can read their minds…
Worldwide statistics show that marketing on social media platforms is crucial to improve brand awareness and sales for businesses. Facebook is the belle of the ball when it comes to social media networks (if it’s not on Facebook, it doesn’t really exist…), but we could also hook you up with Twitter, Instagram, LinkedIn and others.
Misspelled words and poor grammar can leave a negative impression on users and affect future sales. Tardiness in this area reflects that the brand does not care for its image.