Online Marketing

The Union Between Websites and Social Media

The Union Between Websites and Social Media

Is there a union between Websites and Social Media? In the following blog, we chat about the relationship between these two different digital strategy components, how they complement each other and how you can use it to your benefit.

Honing in on your Homepage

Honing in on your Homepage

If you’ve ever been out house hunting, you would understand the appeal of a well-maintained front view: it immediately invites you to want to see beyond the front door. Similarly, you’d probably drive straight past a property that looked unkempt and run-down.

Did you know: If your website’s homepage falls within the latter category, people will abandon it in less than 3 seconds?

Taking your Website from Woe to Wow

Taking your Website from Woe to Wow

So, if your goal is to wow people with your website, you’d do good to plot out a proper map for the journey because it doesn’t happen without some sweat, gritting of teeth and tears. We should know – we build a lot of wow websites, and we’ve also seen many of the woeful kind.

Small Business Blogging

Small Business Blogging

Small business blogging is one of the most powerful marketing tools in the modern, digital society.
So yes, this is a very self-involved blog post, as its content concerns itself completely with the reason for its own existence – and importance! However, please bear with all this narcissism and take the information seriously, as it could greatly benefit your small business.

Why small businesses needs
 a website

Why small businesses needs
 a website

The internet is the modern-day market square and if you don’t have a stand on this plaza, you have much less of a shot at selling your products or services to the contemporary villagers. In other words – if you mean business, you need a quality website. Here’s how the world wide web will work wonders for you…

Copy-edit your publications

Copy-edit your publications

Misspelled words and poor grammar can leave a negative impression on users and affect future sales. Tardiness in this area reflects that the brand does not care for its image.

Google Adwords

Google Adwords

Google AdWords is the way to get the word out on Google that you are in business! The most common way we do this is through Search ads and Display ads. Search ads appear in Google search results when people search for the type of products and services you offer. This means that your advert pops up on top – like magic – when people searched for keywords related to your business – as if Google can read their minds…

Branding Process

Branding Process

To build a brand takes time, a lot of creativity, energy and consultation. The process involves evaluating, stating, creating, promoting and sustaining.

Social Media Marketing

Social Media Marketing

Worldwide statistics show that marketing on social media platforms is crucial to improve brand awareness and sales for businesses. Facebook is the belle of the ball when it comes to social media networks (if it’s not on Facebook, it doesn’t really exist…), but we could also hook you up with Twitter, Instagram, LinkedIn and others.

Inbound Marketing

Inbound Marketing

Inbound marketing is the promotion of a company through content like blogs, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. The content is designed to appeal to your ideal customers, and therefore attract qualified prospects to your site and keep them coming back for more.

The importance of a multi-platform online marketing strategy

The importance of a multi-platform online marketing strategy

It is critical to establish yourself as a voice on multiple social media platforms.

The people in your niche might not gather where you think they do.
If you own a company that makes and sells nice hats, you probably should be quite active on instagram and Facebook. Or if you’re an online sales consultant, being active on Google+ or Linked-In would be a great move for you. But creating content for more than two social media platforms could be a bit tedious. This is where a multi-platform strategy comes in.

Landing Pages to Reach Conversion Goals

Landing Pages to Reach Conversion Goals

Think of landing pages as airports – they are quite literally the location on your website where your targeted prospects first “land” and from where you can lure them into your “country”. Sometimes called “squeeze pages,” these web pages are designed exclusively for conversion (getting people to do what you want them to do) and are the foundation of great e-marketing strategies. Well-designed landing pages are the gateway to new leads or online sales. Once the landing page of a particular offer (for example, your latest product or blog) is built on your domain, we run a Facebook campaign that will send your target audience flying off to your “airport”.

About Us

We live in Durbanville, Cape Town. We work online. We have web designers & developers all over the world.

Get in Touch

 capetown@pathfindmedia.com

 0219196060