Logo Design Specifications

Colour plays a big part in branding design.

The colours used in a design can set a mood or drive home a point. Colour can demonstrate strength or compassion, weakness or fear. It is important to consider the message you want to portray when selecting the base colours in your own logo design. Choose wisely and half your marketing job is done. Make a poor choice and you will regret the mistake. You can always change it later but it helps to get it right first time, as this will save you money in the long run.

Explore some of the hidden meanings behind the colours you could consider for your branding

The logo colour chart below is not exhaustive but covers a large cross section of industries, professions, trades and qualities. Your specific business type may not be listed but you should see one that is a close match. Where a colour is listed, like red for instance, this refers to red and it’s close shades like dark red and light red or deep red etc. It does not specifically refer only to the shade of red shown below in the chart.

 

BLACK

Qualities: definite, credible, strength, powerful, precise, professional, direct, accuracy
Best for: construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, tradesmen

RED

Qualities: hungry, exciting, urgent, dangerous, sexy, evocative, romantic, design, warm, fast
Best for: food, clothing, fashion, apparel cosmetics, sports, real estate, entertainment, health care, caring, emergency services, hospitality, marketing, public relations, advertising

GREEN

Qualities: natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature
Best for: medicine, science, government, recruitment, ecological-business, tourism, human resources

BLUE

Qualities: credibility, calming, clean, focused, medical, professional, judicial, power, business like
Best for: medical, scientific, utilities, government, health care, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate

ORANGE

Qualities: creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm
Best for: recruitment, food and drink, entertainment, education, sports, human resources, childcare

YELLOW

Qualities: energy, drive, dynamic, encouraging, design, ideas, youth, invention, bright, positive
Best for: childcare, food and drink, entertainment, new technology, automotive, signs and banners, ecommerce

PURPLE

Qualities: spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well being, occult, loving
Best for: body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, occult

BROWN

Qualities: earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady
Best for: construction, animals, mining, veterinary, finance, real estate, ecology

WHITE

Qualities: clinical, clean, medical, clear, purity, spacious, simple, easy, fresh
Best for: medical, science, high-tech, dental

Logo and stationery prices for 2016*

Basic

Option 1
  • Briefing
  • 1 Custom design logo
  • 1 Design concept
  • 3 Format delivery
Get Started

Bronze

Option 2
  • Briefing
  • 1 Custom design logo
  • 1 Business Card OR Email Signature
  • 1 Design concept
  • 1 Revision
  • 3 Format delivery
Get Started

Gold

Option 4
  • Briefing
  • Research
  • 2 Custom designed logos
  • 3 Business cards
  • 3 Email signatures
  • Letterhead design
  • 5 Design options
  • 3 Revisions
  • 3 Format delivery
  • Delivery disk
Get Started

Contact Details

Company Name

Your Name (required)

Your Email (required)

Your Contact number (required)



Styling Preference


What is your choice of colour(s) (see Colour Hex)

Font preferences (See Adobe Foundries or Da Font)

What style do you prefer?

ArtsyContemporaryModernCasualCorporateAntiqueKiddyOther

Any logo you like? (attach a jpeg, pdf or screenshot - max. 2mb)

Any other notes on the look and feel?



Content of branding


Name of the company for the logo

Slogan (if you want that included in logo)

Contact details you want on your business card(s)

Contact details you want on your email signature(s)

Contact details you want on your letterhead


Pin It on Pinterest

Share This