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The need to know off-page SEO

The need to know off-page SEO

SEO, or search engine optimisation (see part 1) is all about winning favour with the search engines. As discussed in part 2 of this series, there are many “rules of attraction” you have to follow on your webpage itself (called on-page SEO) when vying for Google’s attention. This is much like a romantic pursuit!

The importance of a multi-platform online marketing strategy

The importance of a multi-platform online marketing strategy

It is critical to establish yourself as a voice on multiple social media platforms.

The people in your niche might not gather where you think they do.
If you own a company that makes and sells nice hats, you probably should be quite active on instagram and Facebook. Or if you’re an online sales consultant, being active on Google+ or Linked-In would be a great move for you. But creating content for more than two social media platforms could be a bit tedious. This is where a multi-platform strategy comes in.

Google Adwords

Google Adwords

Google AdWords is the way to get the word out on Google that you are in business! The most common way we do this is through Search ads and Display ads. Search ads appear in Google search results when people search for the type of products and services you offer. This means that your advert pops up on top – like magic – when people searched for keywords related to your business – as if Google can read their minds…

Social Media Marketing

Social Media Marketing

Worldwide statistics show that marketing on social media platforms is crucial to improve brand awareness and sales for businesses. Facebook is the belle of the ball when it comes to social media networks (if it’s not on Facebook, it doesn’t really exist…), but we could also hook you up with Twitter, Instagram, LinkedIn and others.

Email Marketing

Email Marketing

What’s the story? E-mail campaigns are marketing endeavours done through – you guessed it: e-mails sent to existing or potential customers. The mails could include advertisements, offers or any other content to build brand awareness or loyalty. What can it do for you?...

Copy-edit your publications

Copy-edit your publications

Misspelled words and poor grammar can leave a negative impression on users and affect future sales. Tardiness in this area reflects that the brand does not care for its image.

Branding Process

Branding Process

To build a brand takes time, a lot of creativity, energy and consultation. The process involves evaluating, stating, creating, promoting and sustaining.

Tall Trees Leadership Profile

Tall Trees Leadership Profile

Pathfind Media’s Petro Wagner recently facilitated a workshop for 30 students from Victory Gap Year, using the unique personality test, Tall Trees Leadership Profile (TTLP – see www.talltreestraining.com).

The TTLP helps professionals, families and students discover their Social Profile, Work Profile and Life View Profile and how these combine to shape your overall Leadership Profile. It also helps you understand your unique set of characteristics with regards to your strengths, ideal tasks and situations, needs, factors to avoid, communication and conflict style and growth.