Knowing your customer, how they make purchasing decisions and what influences their shopping behaviour can give a huge advantage to a company. Find out everything about online and offline shoppers psychology in this infographic.
Making an informed choice between WordPress and Webflow
In line with our recent behind-the-scenes series where we showcased Pathfind employees working from home during the COVID-19 pandemic, we would also like to intrigue you with this story written by one of our copywriters, Petro Wagner. With this we honour all the families who tried (and are still trying) to juggle all the balls during lockdown. Enjoy the read!
Despite its’ clear benefits and initial straight forward set-up, WordPress presents some serious potholes that may convince you to consider an alternative.
A brand is much more than your logo (and just because you have a logo, does not always mean that it serves your brand well). It is one of the key elements.
If you stay in Cape Town and are looking for web designers in the Durbanville area, you may feel overwhelmed by your options. We answer that in the following blog.
Colour is everywhere you look, whether it's a majestic sunrise, African sunset or a full moon at night. Colour is something that is instantly noticeable. Anyone can notice the difference in our visual experience of watching a movie now versus twenty to thirty years...
Reading has been around many, many years. Twenty years ago, kids grew up on books and adults studied from textbooks or read books for knowledge and enjoyment. There was no Google or Youtube. But even with the rise of Google and Facebook, books still have a very high...
How do you ensure you are not putting your own bottom on the line by trying to grow your bottom line? We answer that in the following blog.
Starting in the small surfer town of Jeffreys Bay, the odds of drowning in debt after trying for a few months were one of the only things that looked promising. Yet, here we are five years down the line! And it has been a heck of a climb, pathfinding our way to a successful startup.
Pathfind Media makes use of a debit order system to collect recurring payments. The reason behind this move is firstly for the convenience of our clients – it will mean one fewer task to do manually. Furthermore, as a small business, we need to ensure better cash flow and save on the time we currently spend on following up outstanding payments.
Every website needs to say something. What makes website communication unique is that rich media (images, graphics, videos, links etc.) can beautify your pages and speak much louder than a plain text document. However, the copy (text/words) on a web page still needs to be written first, and the media is then fashioned around it. Here is a simple guide on how to write website copy.
Pathfinders have even more trails to blaze with Divi 4.0 Pathfind Media uses WordPress as our Content Management System (CMS) to create our websites. Any CMS requires a theme with which to beautify the content of a website. For this purpose, we prefer Elegant Themes’...
Free instant messaging has become a huge deal during the last decade, especially in the parts of the world where mobile carriers are ripping people off with insane SMS charges. In all of this whatsapp has stood tall above the rest due to how convenient and...
Is there a union between Websites and Social Media? In the following blog, we chat about the relationship between these two different digital strategy components, how they complement each other and how you can use it to your benefit.