fbpx

Blog

The Lowdown on Logos: The What, Why and How

The Lowdown on Logos: The What, Why and How

A logo is a visual image representing a business or brand and one of the building blocks of corporate identity.
It could include pictures, symbols or letters (typically the name or initials of the company in a specific font) – or a combination of these.

Good, Better, Google Chrome Extensions

Good, Better, Google Chrome Extensions

The debate concerning which browser is superior seems endless, and subjective at best. For die-hard Internet Explorer (yes, IE still exists) and Firefox users, Google Chrome may seem challenging to navigate AT FIRST, but once you convert to the Chrome side, we can almost guarantee that there will be no turning back.

It’s probably not hard to guess that we prefer Google Chrome. Reasons include fast performance, infinite expandability, stability, and responsiveness, to name but a few.  The feature that we, however, cannot (okay, do not want to) live without is undoubtedly Chrome Extensions (small software programs that customise your web browsing experience to your individual preferences and requirements).

Website Software we use

Website Software we use

When it comes to Wordpress design, there are over 55 000 plugins to choose from and dozens of themes, to extend the functionality of your Wordpress website! This is some of our favourites.

Story Behind the Name Pathfind

Story Behind the Name Pathfind

The story behind the name Pathfind Media is unfolded in the story of the founder, Jo Wagner. Read about how his journey as a pathfinder began after reading a book, called “Wild at Heart”.

Why a DIY website is a marketing mishap

Why a DIY website is a marketing mishap

You can build a your own website, we know – there are loads of free software out there to “help” you with this mission. But that doesn’t mean you should. Neither should you hire your friend’s teenage son who is very “tech savvy” to do the job. Really. Why do we say this? Have a read…

WordPress Security

WordPress Security

The popularity of WordPress (WP) makes it an appealing target for intruders. Outdated versions of WordPress installations, themes & plugins could result in your website being attacked. Vulnerabilities make your website susceptible to intrusions from outsiders with malicious intent. You need Wordpress Security. Here is the solution we offer.

Small Business Blogging

Small Business Blogging

Small business blogging is one of the most powerful marketing tools in the modern, digital society.
So yes, this is a very self-involved blog post, as its content concerns itself completely with the reason for its own existence – and importance! However, please bear with all this narcissism and take the information seriously, as it could greatly benefit your small business.

Why small businesses needs
 a website

Why small businesses needs
 a website

The internet is the modern-day market square and if you don’t have a stand on this plaza, you have much less of a shot at selling your products or services to the contemporary villagers. In other words – if you mean business, you need a quality website. Here’s how the world wide web will work wonders for you…

Website Content Maintenance

Website Content Maintenance

Your website is a living, breathing entity on the internet. Every update you make to your website plays a part in your interaction with visitors, customers, and powerful search engine, Google.

WordPress Backend Maintenance

WordPress Backend Maintenance

Website CORE Maintenance Websites aren’t once-off jobs. Well, technically they are, but they cannot actually be. More often than not, clients make the mistake of assuming that the job is done once their website is up and running. In reality, websites – particularly...

Landing Pages to Reach Conversion Goals

Landing Pages to Reach Conversion Goals

Think of landing pages as airports – they are quite literally the location on your website where your targeted prospects first “land” and from where you can lure them into your “country”. Sometimes called “squeeze pages,” these web pages are designed exclusively for conversion (getting people to do what you want them to do) and are the foundation of great e-marketing strategies. Well-designed landing pages are the gateway to new leads or online sales. Once the landing page of a particular offer (for example, your latest product or blog) is built on your domain, we run a Facebook campaign that will send your target audience flying off to your “airport”.

Inbound Marketing

Inbound Marketing

Inbound marketing is the promotion of a company through content like blogs, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. The content is designed to appeal to your ideal customers, and therefore attract qualified prospects to your site and keep them coming back for more.

The need-to-know about SEO

The need-to-know about SEO

Not too sure what SEO means? We’ll explain!
Plus: 3 reasons why your business’ website needs this.
If you are not so familiar with world wide web lingo, you might think that SEO is some airport’s IATA code. That might be correct (Seguela, Ivory Coast – to be exact), although it’s much more likely to refer to “search engine optimisation”, which has more to do with where websites land than where airplanes do. Landing on Google, that is.