Blog

Ranking In Google: How long does it take?

Ranking In Google: How long does it take?

Knowing your customer, how they make purchasing decisions and what influences their shopping behaviour can give a huge advantage to a company. Find out everything about online and offline shoppers psychology in this infographic.

The Princess and The Crown

The Princess and The Crown

STORY TIME:
In line with our recent behind-the-scenes series where we showcased Pathfind employees working from home during the COVID-19 pandemic, we would also like to intrigue you with this story written by one of our copywriters, Petro Wagner. With this we honour all the families who tried (and are still trying) to juggle all the balls during lockdown. Enjoy the read!

The Science of Colours

The Science of Colours

Colour is everywhere you look, whether it's a majestic sunrise, African sunset or a full moon at night. Colour is something that is instantly noticeable. Anyone can notice the difference in our visual experience of watching a movie now versus twenty to thirty years...

Creating a Kindle Book

Creating a Kindle Book

Reading has been around many, many years. Twenty years ago, kids grew up on books and adults studied from textbooks or read books for knowledge and enjoyment. There was no Google or Youtube. But even with the rise of Google and Facebook, books still have a very high...

Pathfind Media’s Five Year Milestone

Pathfind Media’s Five Year Milestone

Starting in the small surfer town of Jeffreys Bay, the odds of drowning in debt after trying for a few months were one of the only things that looked promising. Yet, here we are five years down the line! And it has been a heck of a climb, pathfinding our way to a successful startup.

Payment Collection Mandate

Payment Collection Mandate

Pathfind Media makes use of a debit order system to collect recurring payments. The reason behind this move is firstly for the convenience of our clients – it will mean one fewer task to do manually. Furthermore, as a small business, we need to ensure better cash flow and save on the time we currently spend on following up outstanding payments.

Preparing Website Copy

Preparing Website Copy

Every website needs to say something. What makes website communication unique is that rich media (images, graphics, videos, links etc.) can beautify your pages and speak much louder than a plain text document. However, the copy (text/words) on a web page still needs to be written first, and the media is then fashioned around it. Here is a simple guide on how to write website copy.

Divi 4 Gives WordPress Superpowers

Divi 4 Gives WordPress Superpowers

Pathfinders have even more trails to blaze with Divi 4.0 Pathfind Media uses WordPress as our Content Management System (CMS) to create our websites. Any CMS requires a theme with which to beautify the content of a website. For this purpose, we prefer Elegant Themes’...

Whatsapp Tips and Tricks

Whatsapp Tips and Tricks

Free instant messaging has become a huge deal during the last decade, especially in the parts of the world where mobile carriers are ripping people off with insane SMS charges. In all of this whatsapp has stood tall above the rest due to how convenient and...