Starting in the small surfer town of Jeffreys Bay, the odds of drowning in debt after trying for a few months were one of the only things that looked promising. Yet, here we are five years down the line! And it has been a heck of a climb, pathfinding our way to a successful startup.
Blog
Payment Collection Mandate
Pathfind Media makes use of a debit order system to collect recurring payments. The reason behind this move is firstly for the convenience of our clients – it will mean one fewer task to do manually. Furthermore, as a small business, we need to ensure better cash flow and save on the time we currently spend on following up outstanding payments.
Preparing Website Copy
Every website needs to say something. What makes website communication unique is that rich media (images, graphics, videos, links etc.) can beautify your pages and speak much louder than a plain text document. However, the copy (text/words) on a web page still needs to be written first, and the media is then fashioned around it. Here is a simple guide on how to write website copy.
Divi 4 Gives WordPress Superpowers
Pathfinders have even more trails to blaze with Divi 4.0 Pathfind Media uses WordPress as our Content Management System (CMS) to create our websites. Any CMS requires a theme with which to beautify the content of a website. For this purpose, we prefer Elegant Themes’...
Whatsapp Tips and Tricks
Free instant messaging has become a huge deal during the last decade, especially in the parts of the world where mobile carriers are ripping people off with insane SMS charges. In all of this whatsapp has stood tall above the rest due to how convenient and...
The Union Between Websites and Social Media
Is there a union between Websites and Social Media? In the following blog, we chat about the relationship between these two different digital strategy components, how they complement each other and how you can use it to your benefit.
Google Search: How it Works
How does Google search decide whose services or business to show based on your search? We take a look at how their search functionality works.
The Anatomy of a Perfect Landing Page
WooCommerce vs Shopify
Two of the most prominent platforms for building e-commerce sites are WooCommerce and Shopify.
We are often asked which of the two is best. The answer is not straightforward, because both are very powerful. Choosing which will come down to your own preferences, available resources, and goals.
WordPress vs Joomla for Websites
Both WordPress and Joomla are what is known as CMS’s. Joomla started out in 2005 meant to serve portal-like websites, whilst WordPress launched 2 years prior in 2003 and was originally a blog-focused platform. Presently, both WordPress and Joomla have evolved into systems that are fully capable to run any type of website.
Website Speed
Get a faster website in a few clicks, free up your website cache today by using WP Rocket. This premium plugin removes unncecessary cache and preloads pages
Help! My Web Designer Has Gone AWOL
We are (truly) sorry to hear if this has happened to you. It’s greatly concerning to us how often this happens. We know, because half of our recent projects were clients who came referred to us due to websites left unfinished by rogue freelancers or bad agencies.
Honing in on your Homepage
If you’ve ever been out house hunting, you would understand the appeal of a well-maintained front view: it immediately invites you to want to see beyond the front door. Similarly, you’d probably drive straight past a property that looked unkempt and run-down.
Did you know: If your website’s homepage falls within the latter category, people will abandon it in less than 3 seconds?
Task Management: Transforming a mountain into a molehill
Have you ever gone into the office in the morning and taken a look at all the tasks around you and wandered: HOW WILL I BE ABLE TO DO THIS? I know we have - Between juggling website design, branding, content creation and social media management, it tends to feel like...
GDPR? The what, the why and the how
Wordpress has gone through some major changes in 2018. With the release of Wordpress 5.0, the editor itself has had a facelift with the launch of GUTENBERG. Although most of the attention has been on this new update, the European Union released a regulation in May...