WordPress Backend Maintenance

WordPress Backend Maintenance

Website CORE Maintenance Websites aren’t one-off jobs. Well, technically they are, but they cannot actually be. More often than not, clients make the mistake of assuming that the job is done once their website is up and running. In reality, websites – particularly...
Landing Pages to Reach Conversion Goals

Landing Pages to Reach Conversion Goals

Think of landing pages as airports – they are quite literally the location on your website where your targeted prospects first “land” and from where you can lure them into your “country”. Sometimes called “squeeze pages,” these web pages are designed exclusively for conversion (getting people to do what you want them to do) and are the foundation of great e-marketing strategies. Well-designed landing pages are the gateway to new leads or online sales. Once the landing page of a particular offer (for example, your latest product or blog) is built on your domain, we run a Facebook campaign that will send your target audience flying off to your “airport”.

Inbound Marketing

Inbound Marketing

Inbound marketing is the promotion of a company through content like blogs, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. The content is designed to appeal to your ideal customers, and therefore attract qualified prospects to your site and keep them coming back for more.

The need-to-know about SEO

The need-to-know about SEO

Not too sure what SEO means? We’ll explain!
Plus: 3 reasons why your business’ website needs this.
If you are not so familiar with world wide web lingo, you might think that SEO is some airport’s IATA code. That might be correct (Seguela, Ivory Coast – to be exact), although it’s much more likely to refer to “search engine optimisation”, which has more to do with where websites land than where airplanes do. Landing on Google, that is.

The need to know On-page SEO

The need to know On-page SEO

In part 1 of this series (also see part 3), we discussed what SEO (search engine optimisation) is all about and why this is something your business’ website can’t live without. We will now move on to look at how one would go about to achieve a high-ranking position on a search engine’s results page.

The need to know off-page SEO

The need to know off-page SEO

SEO, or search engine optimisation (see part 1) is all about winning favour with the search engines. As discussed in part 2 of this series, there are many “rules of attraction” you have to follow on your webpage itself (called on-page SEO) when vying for Google’s attention. This is much like a romantic pursuit!

The importance of a multi-platform online marketing strategy

The importance of a multi-platform online marketing strategy

It is critical to establish yourself as a voice on multiple social media platforms.

The people in your niche might not gather where you think they do.
If you own a company that makes and sells nice hats, you probably should be quite active on instagram and Facebook. Or if you’re an online sales consultant, being active on Google+ or Linked-In would be a great move for you. But creating content for more than two social media platforms could be a bit tedious. This is where a multi-platform strategy comes in.