Small business blogging is one of the most powerful marketing tools in the modern, digital society.
So yes, this is a very self-involved blog post, as its content concerns itself completely with the reason for its own existence – and importance! However, please bear with all this narcissism and take the information seriously, as it could greatly benefit your small business.
The internet is the modern-day market square and if you don’t have a stand on this plaza, you have much less of a shot at selling your products or services to the contemporary villagers. In other words – if you mean business, you need a quality website. Here’s how the world wide web will work wonders for you…
Pathfind Media will gladly and effectively build and maintain your UK small business website from South Africa. Here are 6 reasons why bright Britons should seriously consider our services from Cape Town…
Your website is a living, breathing entity on the internet. Every update you make to your website plays a part in your interaction with visitors, customers, and powerful search engine, Google.
Think of landing pages as airports – they are quite literally the location on your website where your targeted prospects first “land” and from where you can lure them into your “country”. Sometimes called “squeeze pages,” these web pages are designed exclusively for conversion (getting people to do what you want them to do) and are the foundation of great e-marketing strategies. Well-designed landing pages are the gateway to new leads or online sales. Once the landing page of a particular offer (for example, your latest product or blog) is built on your domain, we run a Facebook campaign that will send your target audience flying off to your “airport”.
Inbound marketing is the promotion of a company through content like blogs, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. The content is designed to appeal to your ideal customers, and therefore attract qualified prospects to your site and keep them coming back for more.
Not too sure what SEO means? We’ll explain!
Plus: 3 reasons why your business’ website needs this.
If you are not so familiar with world wide web lingo, you might think that SEO is some airport’s IATA code. That might be correct (Seguela, Ivory Coast – to be exact), although it’s much more likely to refer to “search engine optimisation”, which has more to do with where websites land than where airplanes do. Landing on Google, that is.
In part 1 of this series (also see part 3), we discussed what SEO (search engine optimisation) is all about and why this is something your business’ website can’t live without. We will now move on to look at how one would go about to achieve a high-ranking position on a search engine’s results page.
SEO, or search engine optimisation (see part 1) is all about winning favour with the search engines. As discussed in part 2 of this series, there are many “rules of attraction” you have to follow on your webpage itself (called on-page SEO) when vying for Google’s attention. This is much like a romantic pursuit!
