Why a DIY website is a marketing mishap

Why a DIY website is a marketing mishap

You can build a your own website, we know – there are loads of free software out there to “help” you with this mission. But that doesn’t mean you should. Neither should you hire your friend’s teenage son who is very “tech savvy” to do the job. Really. Why do we say this? Have a read…

WordPress Security

WordPress Security

The popularity of WordPress (WP) makes it an appealing target for intruders. Outdated versions of WordPress installations, themes & plugins could result in your website being attacked. Vulnerabilities make your website susceptible to intrusions from outsiders with malicious intent. You need Wordpress Security. Here is the solution we offer.

Small Business Blogging

Small Business Blogging

Small business blogging is one of the most powerful marketing tools in the modern, digital society.
So yes, this is a very self-involved blog post, as its content concerns itself completely with the reason for its own existence – and importance! However, please bear with all this narcissism and take the information seriously, as it could greatly benefit your small business.

WordPress Backend Maintenance

WordPress Backend Maintenance

WordPress Backend Maintenance Websites are never meant to be once-off projects. GET MAINTENANCE Website CORE Maintenance Websites aren’t one-off jobs. Well, technically they are, but they cannot actually be. More often than not, clients make the mistake of assuming...
Landing Pages to Reach Conversion Goals

Landing Pages to Reach Conversion Goals

Think of landing pages as airports – they are quite literally the location on your website where your targeted prospects first “land” and from where you can lure them into your “country”. Sometimes called “squeeze pages,” these web pages are designed exclusively for conversion (getting people to do what you want them to do) and are the foundation of great e-marketing strategies. Well-designed landing pages are the gateway to new leads or online sales. Once the landing page of a particular offer (for example, your latest product or blog) is built on your domain, we run a Facebook campaign that will send your target audience flying off to your “airport”.

Inbound Marketing

Inbound Marketing

Inbound marketing is the promotion of a company through content like blogs, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. The content is designed to appeal to your ideal customers, and therefore attract qualified prospects to your site and keep them coming back for more.

The need-to-know about SEO

The need-to-know about SEO

Not too sure what SEO means? We’ll explain!
Plus: 3 reasons why your business’ website needs this.
If you are not so familiar with world wide web lingo, you might think that SEO is some airport’s IATA code. That might be correct (Seguela, Ivory Coast – to be exact), although it’s much more likely to refer to “search engine optimisation”, which has more to do with where websites land than where airplanes do. Landing on Google, that is.