Why a website strategy is vital for investing in a marketing platform that will stimulate growth Planning or strategising is a vital ongoing activity for any business to thrive. We’d be willing to bet your business started because of some type of initial plan or...
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Our Take on BNI’s Core Values
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The Importance of a Functional Online Presence during a Global Pandemic
While brick and mortar retailers have felt the pinch, online shopping has boomed since the onset of the COVID-19 pandemic. Existing retailers had to innovate fast, and small businesses and entrepreneurs started popping up everywhere. The Booming Stats: Online shopping...
The Balance Between Quality, Speed and Price
Good, Fast or Cheap - PICK TWOThe project scope triangle (pertaining to Quality, Speed and Price, of which you can only pick two) is rather well-known within project management spheres. You've probably also seen some funny meme variations online (like this one that is...
Boost your Domain Authority for some Google Loving
The domain authority (DA) of a website describes its relevance for a specific subject area or industry. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms (Wikipedia). Domain...
The Rise of Hackers
Cybercrime and its potential impact As if there isn’t enough to worry about in this timeframe of human existence, hackers seem to be having a considerable amount of additional time to wreak havoc on websites. Hackers created over 65 million new malware in the first...
2021 Website Trends to Take Note Of
Innovative website trends are set to dominate this year. Among a myriad of other factors, COVID-19 is most probably set to change the way we shop forever. A basic search on Google will quickly show you some interesting statistics since the global pandemic hit. 'Covid...
Website Accessibility – Is your Website Geared for All Abilities?
Is your website geared for all abilities? When we say ‘disability’, what is the first thought that comes to your mind? Do you think of a visually impaired (or blind) person, or perhaps you know somebody who is deaf? You would be right in your thinking, but there is a...
7 Essential Website Pages to Dress for Success
Every business is unique. Accordingly, website requirements vary greatly to fulfill specific needs. Thus, to ask, “Which pages does a website need?” could be compared to asking, “What should a person wear?” A worker preparing for a day of hard labour may need to don...
A Time to Work and a Time to Rest
There is virtue in work and there is virtue in rest. Use both and overlook neither. Alan Cohen The World Health Organisation (WHO) has officially recognised burnout as a medical diagnosis. The condition now appears in the organisation’s International Classification of...
Up your What? The Importance of UX and UI in Web Design
Up your conversion rates with good User Experience (UX) and User Interface (UI) design Yep, we said it, and no, UX and UI are not some kind profanities we are hurling at you as an insult (although bad UX/UI could be seen as one to your customers). So, let’s break this...
POPI: Why is Website Compliance Important?
Certain sections of the Protection of Personal Information (POPI) Act came into effect on 1 July 2020, with others commencing on 30 June 2021. Here are some great resources and tips to ensure you are fully compliant.
Winner in the Media Innovator Awards
Pathfind Media are among this years’ victors of UK Magazine, Corporate Vision’s Media Innovator Awards and have been awarded as being: – Most Innovative Web Design Agency 2020 Western Cape –
Ranking In Google: How long does it take?
Knowing your customer, how they make purchasing decisions and what influences their shopping behaviour can give a huge advantage to a company. Find out everything about online and offline shoppers psychology in this infographic.
WordPress vs. Webflow
Making an informed choice between WordPress and Webflow