Every business is unique. Accordingly, website requirements vary greatly to fulfill specific needs. Thus, to ask, “Which pages does a website need?” could be compared to asking, “What should a person wear?” A worker preparing for a day of hard labour may need to don...
Up your conversion rates with good User Experience (UX) and User Interface (UI) design Yep, we said it, and no, UX and UI are not some kind profanities we are hurling at you as an insult (although bad UX/UI could be seen as one to your customers). So, let’s break this...
POPI: The Entrance Hallway to your Website The Protection of Personal Information Act (aka the POPI Act) sets conditions for the lawful processing of personal information. Certain sections of the act came into effect on 1 July 2020, with other sections commencing on...
Pathfind Media are among this years’ victors of UK Magazine, Corporate Vision’s Media Innovator Awards and have been awarded as being: – Most Innovative Web Design Agency 2020 Western Cape –
Knowing your customer, how they make purchasing decisions and what influences their shopping behaviour can give a huge advantage to a company. Find out everything about online and offline shoppers psychology in this infographic.
Making an informed choice between WordPress and Webflow
In line with our recent behind-the-scenes series where we showcased Pathfind employees working from home during the COVID-19 pandemic, we would also like to intrigue you with this story written by one of our copywriters, Petro Wagner. With this we honour all the families who tried (and are still trying) to juggle all the balls during lockdown. Enjoy the read!
Despite its’ clear benefits and initial straight forward set-up, WordPress presents some serious potholes that may convince you to consider an alternative.
A brand is much more than your logo (and just because you have a logo, does not always mean that it serves your brand well). It is one of the key elements.
If you stay in Cape Town and are looking for web designers in the Durbanville area, you may feel overwhelmed by your options. We answer that in the following blog.
Colour is everywhere you look, whether it's a majestic sunrise, African sunset or a full moon at night. Colour is something that is instantly noticeable. Anyone can notice the difference in our visual experience of watching a movie now versus twenty to thirty years...
Reading has been around many, many years. Twenty years ago, kids grew up on books and adults studied from textbooks or read books for knowledge and enjoyment. There was no Google or Youtube. But even with the rise of Google and Facebook, books still have a very high...
How do you ensure you are not putting your own bottom on the line by trying to grow your bottom line? We answer that in the following blog.
Starting in the small surfer town of Jeffreys Bay, the odds of drowning in debt after trying for a few months were one of the only things that looked promising. Yet, here we are five years down the line! And it has been a heck of a climb, pathfinding our way to a successful startup.
Pathfind Media makes use of a debit order system to collect recurring payments. The reason behind this move is firstly for the convenience of our clients – it will mean one fewer task to do manually. Furthermore, as a small business, we need to ensure better cash flow and save on the time we currently spend on following up outstanding payments.