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Pathfind Media’s Five Year Milestone

Pathfind Media’s Five Year Milestone

Starting in the small surfer town of Jeffreys Bay, the odds of drowning in debt after trying for a few months were one of the only things that looked promising. Yet, here we are five years down the line! And it has been a heck of a climb, pathfinding our way to a successful startup.

Payment Collection Mandate

Payment Collection Mandate

Pathfind Media makes use of a debit order system to collect recurring payments. The reason behind this move is firstly for the convenience of our clients – it will mean one fewer task to do manually. Furthermore, as a small business, we need to ensure better cash flow and save on the time we currently spend on following up outstanding payments.

Preparing Website Copy

Preparing Website Copy

Every website needs to say something. What makes website communication unique is that rich media (images, graphics, videos, links etc.) can beautify your pages and speak much louder than a plain text document. However, the copy (text/words) on a web page still needs to be written first, and the media is then fashioned around it. Here is a simple guide on how to write website copy.

Divi 4 Gives WordPress Superpowers

Divi 4 Gives WordPress Superpowers

Pathfinders have even more trails to blaze with Divi 4.0 Pathfind Media uses WordPress as our Content Management System (CMS) to create our websites. Any CMS requires a theme with which to beautify the content of a website. For this purpose, we prefer Elegant Themes’...

The Union Between Websites and Social Media

The Union Between Websites and Social Media

Is there a union between Websites and Social Media? In the following blog, we chat about the relationship between these two different digital strategy components, how they complement each other and how you can use it to your benefit.

WooCommerce vs Shopify

WooCommerce vs Shopify

Two of the most prominent platforms for building e-commerce sites are WooCommerce and Shopify.

We are often asked which of the two is best. The answer is not straightforward, because both are very powerful. Choosing which will come down to your own preferences, available resources, and goals.

WordPress vs Joomla for Websites

WordPress vs Joomla for Websites

Both WordPress and Joomla are what is known as CMS’s. Joomla started out in 2005 meant to serve portal-like websites, whilst WordPress launched 2 years prior in 2003 and was originally a blog-focused platform. Presently, both WordPress and Joomla have evolved into systems that are fully capable to run any type of website.

Help! My Web Designer Has Gone AWOL

Help! My Web Designer Has Gone AWOL

We are (truly) sorry to hear if this has happened to you. It’s greatly concerning to us how often this happens. We know, because half of our recent projects were clients who came referred to us due to websites left unfinished by rogue freelancers or bad agencies.

Honing in on your Homepage

Honing in on your Homepage

If you’ve ever been out house hunting, you would understand the appeal of a well-maintained front view: it immediately invites you to want to see beyond the front door. Similarly, you’d probably drive straight past a property that looked unkempt and run-down.

Did you know: If your website’s homepage falls within the latter category, people will abandon it in less than 3 seconds?

Taking your Website from Woe to Wow

Taking your Website from Woe to Wow

So, if your goal is to wow people with your website, you’d do good to plot out a proper map for the journey because it doesn’t happen without some sweat, gritting of teeth and tears. We should know – we build a lot of wow websites, and we’ve also seen many of the woeful kind.