So, if your goal is to wow people with your website, you’d do good to plot out a proper map for the journey because it doesn’t happen without some sweat, gritting of teeth and tears. We should know – we build a lot of wow websites, and we’ve also seen many of the woeful kind.
A logo is a visual image representing a business or brand and one of the building blocks of corporate identity.
It could include pictures, symbols or letters (typically the name or initials of the company in a specific font) – or a combination of these.
The debate concerning which browser is superior seems endless, and subjective at best. For die-hard Internet Explorer (yes, IE still exists) and Firefox users, Google Chrome may seem challenging to navigate AT FIRST, but once you convert to the Chrome side, we can almost guarantee that there will be no turning back.
It’s probably not hard to guess that we prefer Google Chrome. Reasons include fast performance, infinite expandability, stability, and responsiveness, to name but a few. The feature that we, however, cannot (okay, do not want to) live without is undoubtedly Chrome Extensions (small software programs that customise your web browsing experience to your individual preferences and requirements).
Branding should never be an optional extra, almost like a fancy piece of jewellery – only to be “indulged” in whenever there is a bit of room in the budget. Instead, branding is to your business what a uniform is to a pilot – he cannot go to work without it, at least not if he wants to be taken seriously. The success of his job depends on it.
As Pathfind Media’s website sales representative, you will be responsible for developing new sales opportunities through networking, ad design, social media marketing and cold calling (sales presentations) at local businesses.
As Pathfind Media’s Divi Website Designer, you will be responsible for designing and maintaining WordPress websites, and lots of them, using the powerful and flexible Theme, Divi from Elegant Themes.
As Pathfind Media’s SEO Copywriter, you will be responsible for writing copy (website pages, articles, social media posts and blogs) that helps boost a website’s search engine rankings. You will create original content and balance writing for search engines and people, in order to appeal to—and persuading—readers. And you will be analyzing, reviewing and executing changes to existing content to boost a site’s standing.
We are a boutique brand- and web marketing agency, passionate about creative communication through intelligent design.
By 2020, we envision to…
The story behind the name Pathfind Media is unfolded in the story of the founder, Jo Wagner. Read about how his journey as a pathfinder began after reading a book, called “Wild at Heart”.
You can build a your own website, we know – there are loads of free software out there to “help” you with this mission. But that doesn’t mean you should. Neither should you hire your friend’s teenage son who is very “tech savvy” to do the job. Really. Why do we say this? Have a read…