The need to know off-page SEO
Introduction: SEO, or search engine optimisation (see part 1) is all about winning favour with the search engines. As discussed in part 2 of this series, there are many “rules of attraction” you have to follow on your webpage itself (called on-page SEO) when vying for...
read more
The need to know On-page SEO
Like a suitor romancing a lady, your website needs to contend for Google’s affection Here are the on-page factors involved in this passionate pursuit. In part 1 of this series (also see part 3), we discussed what SEO (search engine optimisation) is...
read more
The need-to-know about SEO
Not too sure what SEO means? We'll explain! Plus: 3 reasons why your business’ website needs this. If you are not so familiar with world wide web lingo, you might think that SEO is some airport's IATA code. That might be correct (Seguela, Ivory Coast – to be exact),...
read more
Tall Trees Leadership Profile
Recent Tall Trees Leadership Profile (TTLP) Workshop Pathfind Media's Petro Wagner recently facilitated a workshop for 30 students from Victory Gap Year, using the unique personality test, Tall Trees Leadership Profile (TTLP - see www.talltreestraining.com). The TTLP...
read more
10 Amazing fonts for your websites in 2016
Introduction Big typography isn’t a new trend or aspect of design, but it’s still a great practice to follow in 2016. This is because it has the power to grab the reader’s attention and places the focus on your content. Readability on smaller screens, such as mobile...
read more
12 Website trends to take note of in 2016
1. Simple navigation Placing fewer items in your navigation menus and eliminating sidebars are great ways to cut down on the amount of clutter that exists on your site. Too much clutter can distract readers and make the site appear overly complicated. You need to help...
read more
The importance of a multi-platform online marketing strategy
Introduction It is critical to establish yourself as a voice on multiple social media platforms. The people in your niche might not gather where you think they do. If you own a company that makes and sells nice hats, you...
read more
Landing Pages to Reach Conversion Goals
Introduction Static websites are a thing of the past. Which is why we built websites on the Content Management System (CMS), WordPress - for easy access to the "back-end". This access grants you the ability to quickly and easily update the content of your website and...
read more