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Up your what? The Importance of UX and UI in Web Design

Up your what? The Importance of UX and UI in Web Design

Up your conversion rates with good User Experience (UX) and User Interface (UI) design Yep, we said it, and no, UX and UI are not some kind profanities we are hurling at you as an insult (although bad UX/UI could be seen as one to your customers). So, let’s break this...

Why is website compliance important?

Why is website compliance important?

POPI: The Entrance Hallway to your Website The Protection of Personal Information Act (aka the POPI Act) sets conditions for the lawful processing of personal information. Certain sections of the act came into effect on 1 July 2020, with other sections commencing on...

Winner in the Media Innovator Awards

Winner in the Media Innovator Awards

Pathfind Media are among this years’ victors of UK Magazine, Corporate Vision’s Media Innovator Awards and have been awarded as being: – Most Innovative Web Design Agency 2020 Western Cape –

The Princess and The Crown

The Princess and The Crown

STORY TIME:
In line with our recent behind-the-scenes series where we showcased Pathfind employees working from home during the COVID-19 pandemic, we would also like to intrigue you with this story written by one of our copywriters, Petro Wagner. With this we honour all the families who tried (and are still trying) to juggle all the balls during lockdown. Enjoy the read!

Pathfind Media’s Five Year Milestone

Pathfind Media’s Five Year Milestone

Starting in the small surfer town of Jeffreys Bay, the odds of drowning in debt after trying for a few months were one of the only things that looked promising. Yet, here we are five years down the line! And it has been a heck of a climb, pathfinding our way to a successful startup.

Payment Collection Mandate

Payment Collection Mandate

Pathfind Media makes use of a debit order system to collect recurring payments. The reason behind this move is firstly for the convenience of our clients – it will mean one fewer task to do manually. Furthermore, as a small business, we need to ensure better cash flow and save on the time we currently spend on following up outstanding payments.

Preparing Website Copy

Preparing Website Copy

Every website needs to say something. What makes website communication unique is that rich media (images, graphics, videos, links etc.) can beautify your pages and speak much louder than a plain text document. However, the copy (text/words) on a web page still needs to be written first, and the media is then fashioned around it. Here is a simple guide on how to write website copy.

Divi 4 Gives WordPress Superpowers

Divi 4 Gives WordPress Superpowers

Pathfinders have even more trails to blaze with Divi 4.0 Pathfind Media uses WordPress as our Content Management System (CMS) to create our websites. Any CMS requires a theme with which to beautify the content of a website. For this purpose, we prefer Elegant Themes’...

The Union Between Websites and Social Media

The Union Between Websites and Social Media

Is there a union between Websites and Social Media? In the following blog, we chat about the relationship between these two different digital strategy components, how they complement each other and how you can use it to your benefit.