A logo is a visual image representing a business or brand and one of the building blocks of corporate identity.
It could include pictures, symbols or letters (typically the name or initials of the company in a specific font) – or a combination of these.
SEO, or search engine optimisation (see part 1) is all about winning favour with the search engines. As discussed in part 2 of this series, there are many “rules of attraction” you have to follow on your webpage itself (called on-page SEO) when vying for Google’s attention. This is much like a romantic pursuit!
In part 1 of this series (also see part 3), we discussed what SEO (search engine optimisation) is all about and why this is something your business’ website can’t live without. We will now move on to look at how one would go about to achieve a high-ranking position on a search engine’s results page.
Not too sure what SEO means? We’ll explain!
Plus: 3 reasons why your business’ website needs this.
If you are not so familiar with world wide web lingo, you might think that SEO is some airport’s IATA code. That might be correct (Seguela, Ivory Coast – to be exact), although it’s much more likely to refer to “search engine optimisation”, which has more to do with where websites land than where airplanes do. Landing on Google, that is.
