Articles by Pathfinder Jo

Winner in the Media Innovator Awards

Winner in the Media Innovator Awards

Pathfind Media are among this years’ victors of UK Magazine, Corporate Vision’s Media Innovator Awards and have been awarded as being: – Most Innovative Web Design Agency 2020 Western Cape –

Pathfind Media’s Five Year Milestone

Pathfind Media’s Five Year Milestone

Starting in the small surfer town of Jeffreys Bay, the odds of drowning in debt after trying for a few months were one of the only things that looked promising. Yet, here we are five years down the line! And it has been a heck of a climb, pathfinding our way to a successful startup.

Payment Collection Mandate

Payment Collection Mandate

Pathfind Media makes use of a debit order system to collect recurring payments. The reason behind this move is firstly for the convenience of our clients – it will mean one fewer task to do manually. Furthermore, as a small business, we need to ensure better cash flow and save on the time we currently spend on following up outstanding payments.

Preparing Website Copy

Preparing Website Copy

Every website needs to say something. What makes website communication unique is that rich media (images, graphics, videos, links etc.) can beautify your pages and speak much louder than a plain text document. However, the copy (text/words) on a web page still needs to be written first, and the media is then fashioned around it. Here is a simple guide on how to write website copy.

Divi 4 Gives WordPress Superpowers

Divi 4 Gives WordPress Superpowers

Pathfinders have even more trails to blaze with Divi 4.0 Pathfind Media uses WordPress as our Content Management System (CMS) to create our websites. Any CMS requires a theme with which to beautify the content of a website. For this purpose, we prefer Elegant Themes’...

Website Software we use

Website Software we use

When it comes to Wordpress design, there are over 55 000 plugins to choose from and dozens of themes, to extend the functionality of your Wordpress website! This is some of our favourites.

Story Behind the Name Pathfind

Story Behind the Name Pathfind

The story behind the name Pathfind Media is unfolded in the story of the founder, Jo Wagner. Read about how his journey as a pathfinder began after reading a book, called “Wild at Heart”.

Shopper Psychology: On- and Offline

Shopper Psychology: On- and Offline

Knowing your customer, how they make purchasing decisions and what influences their shopping behaviour can give a huge advantage to a company. Find out everything about online and offline shoppers psychology in this infographic.

Why small businesses needs
 a website

Why small businesses needs
 a website

The internet is the modern-day market square and if you don’t have a stand on this plaza, you have much less of a shot at selling your products or services to the contemporary villagers. In other words – if you mean business, you need a quality website. Here’s how the world wide web will work wonders for you…