It is critical to establish yourself as a voice on multiple social media platforms.

The people in your niche might not gather where you think they do.
If you own a company that makes and sells nice hats, you probably should be quite active on instagram and Facebook. Or if you’re an online sales consultant, being active on Google+ or Linked-In would be a great move for you. But creating content for more than two social media platforms could be a bit tedious. This is where a multi-platform strategy comes in.