Copy-edit your publications
Tardiness in this area reflects that the brand does not care for its image.
The purpose of copy editing is to make sure that all content is correct.
Make sure that the message and language used are clear, concise and consistent.
Fundamentals of writing, such as tone, grammar and content should be scrutinised for accuracy, efficacy and consistency.
For example, we make sure you use either British or American English and stick to it.
Also slim down your content by identifying areas of repetition or redundant copy.